Johlfs Financial Group - Financial planning. Optimized.

Financial planning. Optimized.

We optimize your financial life, so you can thrive.

We are all about financial freedom.

Johlfs Financial Group is a team of fiduciary advisors working to optimize your financial life. We are accountable to you and work collaboratively in an authentic environment. We work on your behalf to curate and implement a plan for your financial freedom – however it may look for you.

Our approach is simple.

We lead with strategies, not products. In fact, we make objective recommendations that we believe are in your best interest.

Personalization

Tailored financial plan and investment portfolios designed to meet your unique needs.

Best Interest Duty

Our provide objective recommendations in a product-agnostic environment.

Optimization

Alpha (value) generation to help maximize your benefit from our relationship.

We implement tailor-made financial plans from a CFP® professional.

We provide investment management services from a CFA charter holder.

We deliver this to you in our gold standard service model.

We do all of this for around 1% management cost per year.

MEET CRAIG JOHLFS, CFP^®, MBA

"I became a financial advisor because I believe in the power of planning, positive habits, and self-progress….this is the path to financial freedom which is one of the greatest of liberators”.

For methodology, please visit https://www.forbes.com/sites/rjshook/2020/01/16/forbes-best-in-state-wealth-advisors-methodology-2020 and https://www.forbes.com/sites/rjshook/2021/02/11/forbes-best-in-state-wealth-advisors-methodology-2021/?sh=519d72a86d22

BECOME A CLIENT

Taking the first step is sometimes the hardest. We hope you will find our team of professionals can make your transition easy - starting with an honest and straight-forward conversation with your licensed advisor, leading to a streamlined on-boarding process, followed up by a long-lasting and authentic relationship.

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